TikTok is more than just a platform for viral videos and catchy songs. It’s also a powerful marketing tool that can help you reach and engage with millions of young consumers around the world. In this article, you’ll learn everything you need to know about TikTok Ads, including why you should use them, how to create them, and what results you can expect.
Why TikTok Ads?
TikTok is one of the most popular social media apps in the world, with over 1 billion global daily active users1.It’s especially popular among Gen Z and millennials, who make up 60% and 26% of its global audience, respectively2. These are the generations that are shaping the future of consumer behavior, culture, and trends.
According to a Kantar survey, 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels3. Moreover, 52% of TikTok users in the U.S.said that advertisem*nts they saw on the platform were fun and engaging4.
TikTok Ads can help you achieve various marketing goals, such as:
· Increasing brand awareness and reach
· Driving traffic to your website or app
· Generating leads and conversions
· Boosting sales and revenue
· Growing your social media following and engagement
· Enhancing your brand image and reputation
How to Create TikTok Ads?
TikTok Ads are easy to create and manage through the TikTok Ads Manager, a self-service platform that allows you to set up, run, and optimize your campaigns. You can also use the TikTok Marketing Partner Program, which connects you with certified agencies and service providers that can help you with your TikTok advertising needs.
There are multiple advertising products available within the TikTok Ads Manager, such as:
· In-Feed Ads: These are video ads that appear on the For You page, the main feed of organic and paid content on TikTok. They can run for 5 to 60 seconds and include a call to action button that can direct users to your website, app, or landing page.
· TopView Ads: These are video ads that appear when users open the TikTok app, capturing their full attention. They can run for up to 60 seconds and include sound, voiceover, and a call to action button.
· Branded Hashtag Challenges: These are interactive campaigns that invite users to create and share content around a specific theme or hashtag, sponsored by your brand. They can help you generate user-generated content, increase brand awareness, and drive engagement.
· Branded Effects: These are custom filters, stickers, and effects that users can apply to their videos, featuring your brand logo or product. They can help you enhance your brand visibility and recognition, as well as encourage user interaction and creativity.
To create a TikTok Ad, you need to follow these steps:
· Register for a TikTok Ads account and verify your email address
· Create a campaign and choose your objective, budget, and schedule
· Create an ad group and choose your placement, targeting, and bidding options
· Create an ad and upload your creative assets, such as video, image, text, and call to action
· Review and submit your ad for approval
What Results Can You Expect?
TikTok Ads can deliver impressive results for your marketing campaigns, depending on your objective, budget, and strategy. Some of the metrics that you can track and measure through the TikTok Ads Manager include:
· Impressions: The number of times your ad was shown to users
· Reach: The number of unique users who saw your ad
· Clicks: The number of times users clicked on your ad or call to action button
· CTR: The click-through rate, calculated as clicks divided by impressions
· Conversions: The number of times users completed a desired action after clicking on your ad, such as downloading your app, filling out a form, or making a purchase
· CVR: The conversion rate, calculated as conversions divided by clicks
· CPA: The cost per action, calculated as total cost divided by conversions
· ROAS: The return on ad spend, calculated as total revenue divided by total cost
To give you an idea of the potential of TikTok Ads, here are some success stories from different brands and industries:
· E.l.f.Cosmetics: The beauty brand launched a branded hashtag challenge called #eyeslipsface, which generated over 5 billion views, 3 million user-generated videos, and a 20% increase in sales5.
· Guess: The fashion brand launched a branded hashtag challenge called #InMyDenim, which generated over 38 million views, 12,000 user-generated videos, and a 12% increase in brand favorability5.
· Chipotle: The restaurant chain launched several TikTok campaigns, such as the #GuacDance challenge, which generated over 1 billion views, 250,000 user-generated videos, and a record-breaking day for guacamole sales5.
· Kroger: The grocery retailer launched an in-feed ad campaign, which generated over 7 million views, 477,000 likes, and a 7.5% increase in website visits5.
· Shopify: The e-commerce platform launched a topview ad campaign, which generated over 50 million impressions, 25 million video views, and a 126% increase in app installs5.
Conclusion
TikTok Ads are a great way to reach and engage with Gen Z and millennials, the most influential and lucrative consumer segments in the market. By using TikTok Ads, you can leverage the power of video, creativity, and social interaction to grow your brand and business. Whether you want to increase your brand awareness, drive traffic, generate leads, boost sales, or enhance your brand image, TikTok Ads can help you achieve your marketing goals.
If you want to learn more about TikTok Ads, you can visit the TikTok for Business website, where you can find more information, resources, and inspiration. You can also contact us if you need any help with your TikTok advertising strategy. We are a team of experts who can help you create and manage effective and engaging TikTok campaigns. Let’s get started today! FAQ
Q: What is TikTok and why should I advertise on it? A: TikTok is a social media app that allows users to create and share short videos, often with music, filters, and effects. It has over 1 billion global daily active users, mostly from Gen Z and millennials. Advertising on TikTok can help you reach and engage with this large and influential audience, as well as boost your brand awareness, traffic, conversions, and sales.
Q: How do I create a TikTok Ads account and campaign? A: To create a TikTok Ads account, you need to register on the TikTok for Business website and verify your email address. To create a TikTok Ads campaign, you need to use the TikTok Ads Manager, a self-service platform that allows you to set up, run, and optimize your ads. You can also use the TikTok Marketing Partner Program, which connects you with certified agencies and service providers that can help you with your TikTok advertising needs.
Q: What are the different types of TikTok Ads and how do they work? A: There are four main types of TikTok Ads: In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects. In-Feed Ads are video ads that appear on the For You page, the main feed of organic and paid content on TikTok. TopView Ads are video ads that appear when users open the TikTok app, capturing their full attention. Branded Hashtag Challenges are interactive campaigns that invite users to create and share content around a specific theme or hashtag, sponsored by your brand. Branded Effects are custom filters, stickers, and effects that users can apply to their videos, featuring your brand logo or product.
Q: How much does it cost to advertise on TikTok and what are the payment options? A: The cost of advertising on TikTok depends on various factors, such as your campaign objective, budget, schedule, targeting, and bidding options. You can choose between two payment methods: prepay and postpay. Prepay means that you need to add funds to your TikTok Ads account before launching your campaign. Postpay means that you will be charged after your campaign ends, based on the actual performance of your ads.
Q: How do I measure and improve the performance of my TikTok Ads campaign? A: You can track and measure various metrics of your TikTok Ads campaign through the TikTok Ads Manager, such as impressions, reach, clicks, CTR, conversions, CVR, CPA, ROAS, and more. You can also use the TikTok Pixel, a code snippet that you can install on your website or app, to track the actions of users who interact with your ads. To improve the performance of your TikTok Ads campaign, you can use the optimization tools and features available in the TikTok Ads Manager, such as A/B testing, creative optimization, delivery optimization, and smart video. You can also use the insights and best practices from the TikTok for Business website, blog, and case studies.
